Whiteboard Animation

For further inspiration when producing the final project, I have looked at different videos which included drawings. Looking at other people's work and their styles is very helpful to get a good idea of what we want to do for our final video.
One of the stop frame animation motion animation, which included mainly drawings within. The video is quite interesting as there are different objects drawn and they change quite fast, however I think the video is slightly to long, because it lasts for over 4 minutes. The animation doesn't really have a specific story. It's mainly random objects drawn which develop and change from one to another to keep the animation affective and exciting. What I particularly like about this animation is the fact that we can see the hands actually creating and drawing the objects. This action makes it more realistic and its not just plain whiteboard animation. Even though, we are not able to use the whiteboard or a paper in our project as stop frame animation requires 3D objects included, therefore we can only use this style for some part of our animation.

Another whiteboard animation example is a Carphone Warehouse advert, which I didn't find as successful as the previous experiment. I think that the lighting wasn't considered very well, as the background lightness changes. I found it interesting at first, because it wasn't just plain white background and it gave the audience an idea of timing. Unfortunately, the lighting was changing very randomly what shows that it wasn't considered at all.  Again, I like the idea of including human hands in the video, it suggests a clear idea of what carphone warehouse offers to its customers. The whole advert is really quick and simple. What I didn't like about the animation are the exaggerated objects and characters drawn, what might create an idea of abstraction.